For over 20 years I ran a web marketing agency. I started building HTML websites, doing Google ads and search engine optimization for coaches, consultants and small businesses. For the past 15 years my focus was on LinkedIn marketing after writing three editions of Ultimate Guide to LinkedIn for Business. My company was me and one part-time virtual assistant which worked fine for decades. The problem was my business wasn't sellable because I branded my business as Ted Prodromou, America's...
15 days ago • 1 min read
I've been a client and good friend of Perry Marshall since I met him 20 years ago at a marketing conference. He was one of my first marketing mentors, and his coaching and courses have been invaluable in helping me grow my businesses. When Perry speaks, I listen. He has an uncanny sixth sense when it comes to predicting trends. In 2008, he warned us about putting all of your marketing eggs in one basket as Google dominated the search market. "Diversify your traffic" Perry preached. The...
17 days ago • 1 min read
I know YouTube is a game changer, but for some reason, I haven't fully embraced it. When I wrote Ultimate Guide to Twitter for Business and Ultimate Guide to LinkedIn for Business, I used YouTube to sell thousands of books by sharing "how to" videos. After the book launches ended, I stopped doing videos, leaving a lot of money on the table. Why did I stop? Building a successful YouTube channel takes time, effort, and the right strategies. When the buzz of my book launches faded, I didn't have...
24 days ago • 1 min read
I need your help... I've been trying to find/create a word or phrase to describe the time between midlife and retirement. It's a period when we want to be physically and mentally active, mentor or consult and contribute to something meaningful. ChatGPT suggested Second Act, Third Act, Reinvention, Encore Years, and Golden Years which I see frequently but don't get me excited about this time of life. Here's what ChatGPT suggested after I challenged it to be more creative and unique but none...
29 days ago • 1 min read
Quick question: Are you tired of market research that feels like you’re drinking from a fire hose of meaningless data? Francis Waller and I are hosting a no-fluff interview that will change how you approach market intelligence. We’re diving deep into research strategies beyond what automated tools can deliver. This isn’t your typical boring interview. We’ll show you how to: - Uncover hidden market insights - Cut through the noise - Make more intelligent business decisions When: Tuesday,...
about 1 month ago • 1 min read
For years, I could write an article or email every day. The creative juices were flowing like Niagara Falls. Lately, my mind has been blank when it comes to creating content. Most of the time I can snap out of my writer's block. Not this time. It reminds me of an image I saw on social media. My mind is like my internet browser.19 tabs are open.3 of them are frozen and I have no idea where the music is coming from.I usually have 40-50 tabs open LOL.For some reason, I stopped doing my morning...
about 2 months ago • 1 min read
I know what you're thinking... Not another book about storytelling. When marketers see a new trend, they jump on it like ants at a picnic. "Experts" come out of the woodwork after watching a few YouTube videos. They use ChatGPT to create a generic course they want to sell to you for $1997. They'll offer to write stories for you even though they don't share their stories on LinkedIn or SubStack. If you are a storytelling expert, why aren't you writing stories every day? Yes, storytelling is a...
about 2 months ago • 1 min read
I've been very quiet for months. I'm not ignoring you. The major shifts by Google, Facebook and social media engagement has consumed me. AI has consumed me. So many opportunities. So many platforms. The AI explosion reminds me of the internet 1.0 boom. In the late 1990s, everyone was racing to jump on the internet bandwagon. So many opportunities. So many ideas. A friend left a stable job at Chevron to join a dot com startup. Within a year, his stock options were worth $75 million... ...on...
about 2 months ago • 1 min read
I'm not a fan of New Year's resolutions. I know New Year's is about a fresh start for many people. What are your New Year's resolutions? Be honest... Have you ever followed through on a New Year's resolution? Me neither. That explains why gyms are full of new faces in January. By February, the new faces are gone. Why do New Year's resolutions fail? I asked our old friend ChatGPT why New Year's Resolutions fail and the answers are pretty obvious. 1. Unrealistic Goals Setting goals that are too...
2 months ago • 1 min read
