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Ted Prodromou

Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.

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Featured Post

One brick at a time (that's how real change happens)

I'm still enjoying the high from today's Peloton ride and pondering the nugget shared by Alex Toussaint. The Peloton instructors not only give your body a workout, they share inspirational thoughts that stretch your thinking. Today Alex shared something simple but powerful. "If you're making big changes in your life, don't make one big change. Take micro steps." Micro steps. Not one giant leap. Not some massive transformation overnight. Just small steps, one at a time. Seems pretty obvious,...

Whether you climbed the corporate ladder, built your own business, or spent decades making things happen in your job, your worth was measured the same way. By what you completed. Finish the presentation. Close the deal. Hit the numbers. Get to the next meeting. Every day was a race to complete things so I could move on to the next thing. And here's what nobody tells you about your next chapter: You bring that mindset with you. Last week, I caught myself feeling anxious because I'd only...

cyber Monday

If your inbox looked anything like mine yesterday, you probably waded through about 247 "LAST CHANCE!" emails before your morning coffee. And now? Poof. The clock struck midnight, and those "once-in-a-lifetime" deals vanished like Cinderella's carriage. So here's my question for you: Did you participate in Black Friday and Cyber Monday as a consumer? Were you satisfied with your "investment"? Did you participate as a seller? The numbers are staggering. Consumers spent $10.8 billion online on...

You matter

Tomorrow is Thanksgiving, and I've been thinking about what I'm most grateful for this year. It's not the business wins or the revenue numbers. It's you. The professionals who've spent 30, 40, even 50 years building companies, leading teams, and solving problems that most people will never understand. The leaders who've made the tough calls, weathered the storms, and carried the weight of responsibility that comes with senior leadership. The professionals who've mentored countless people,...

person holding white and black i am a good day card

As we approach Thanksgiving, I've been wrestling with what gratitude looks like when life hits you with a sledgehammer. I'll be honest, 2025 has tested me in ways I never anticipated. In just six weeks, we lost three incredible matriarchs of our family. Aunt Magda at 98, Aunt Dee at 96, and Cousin Marina at only 78. These weren't just relatives - they were forces of nature. Powerful, opinionated women who spoke their minds when that wasn't always welcome. They blazed trails, shaped...

cost of not coming

You can skip today's Mastermind Book Club meeting with Alastair Dryburgh this Thursday. It’s just another hour out of your busy day, right? But what’s the real price of that hour? It’s not just 60 minutes. It’s the cost of every proposal you’ve underpriced this year. It’s the revenue you left on the table because you were guessing, not strategizing. It’s the deals you lost to a competitor who wasn’t cheaper, but who framed their value better. Think about it. How many times have you set a...

Deck crew directs aircraft on an aircraft carrier deck.

I’m deep into Alastair Dryburgh’s The Pricing Genius, and he drops this military strategy bomb called the OODA Loop that completely changes how you think about pricing. OODA stands for Observe, Orient, Decide, Act. Air Force Colonel John Boyd created it for fighter pilots making split-second decisions. Luckily, we don’t have to make many split-second business decisions in business that could be fatal. Here’s the genius part of the OODA Loop. Alastair shows how this combat framework transforms...

Photo courtesy of Ruben Sukatendel

For years, I've left a lot of money on the table. I'd charge $5000 for a project while my competitors were charging $10,000, $20,000 and even $50,000 for similar projects. Why didn't I charge the same as my competitors? Remember when you were a kid and your mom would say, "Because I said so"? That was the end of the discussion, right? Well, here's what Alastair Dryburgh taught me about pricing: Most of us are still waiting for permission to charge what we're worth. We're waiting for someone...

After decades in the C-suite, most executives underestimate their most valuable retirement resource: their accumulated expertise. While financial planners focus on portfolio management, the real question isn't how to manage your money, it's how to transform your knowledge into lasting impact. There's a natural evolution that happens when executives leave corporate life, a shift from building resume virtues that advance careers to developing eulogy virtues that define how we're remembered. The...

I remember a project early in my consulting career. I poured my heart and soul into it, working late nights and weekends to deliver something truly exceptional for the client. The results were fantastic, far beyond their expectations. But when I sent the final invoice, based on my hourly rate, it felt… hollow. The number on the page didn’t come close to the value I had delivered. It was a tough lesson: just doing great work isn’t enough. My clients frequently share a similar story with me....