What happens when one of the greatest copywriters of all time goes to jail for 10 months? He writes letters. Not just any letters Legendary ones. This week in The Mastermind Book Club, we’re diving into The Boron Letters by Gary Halbert - a powerful mix of personal wisdom and timeless marketing principles written by a father to his son. And guess what? Bond Halbert, Gary’s son and the recipient of those famous letters will be joining us live. He’ll share: ✅ Personal stories from behind the...
3 days ago • 1 min read
When your job ends, especially after 25 or 30 years, it’s not just the paycheck that disappears. It’s your title… your team… your routine… and the quiet confidence of being someone who knows what they’re doing. You went from “VP of Sales” or “Director of Operations” to… well, what now? Nobody prepares you for that moment. No one talks about the void that opens up when your identity is no longer printed on a business card. Here’s what I want you to know this morning: ✅ Your title was never...
5 days ago • 1 min read
My business didn’t come from a big idea. It came from a quiet realization: I loved my job as an Online Marketing Manager but deep down I didn’t want to live on someone else’s schedule. My boss did me a favor and laid me off. At this stage of life, I didn’t want to chase clients. I definitely didn’t want to “retire” and lose the part of me that still had something to give. But I didn’t know what was next. I just knew this stage of my life was done. So I asked myself the same questions I shared...
8 days ago • 1 min read
Your “Why” is what turns freedom into fulfillment In my last email, someone asked:“Who’s going to pay the bills while I make this shift?” Today, I want to zoom out and answer a different question: What makes this shift sustainable? Here’s what I’ve learned: You can’t build a life of “want to” if you’re not clear on what truly matters. Freedom without purpose gets boring. Money without meaning gets empty. Time without a “why” just turns into a distraction. That’s why the first step in your...
9 days ago • 1 min read
We spend most of our lives in “have to” mode. We have to earn a living. We have to show up, provide, and push through. We have to follow rules, meet expectations, and play roles. For decades, we did what we had to do. But now? Now it’s time to shift. 👉 From obligation to freedom. 👉 From survival to significance. 👉 From “have to”... to “want to.” I’m not talking about retirement — I’m talking about rewiring. My boss is gone. My kids are grown. I’m not chasing anymore. This is my Encore. I want...
10 days ago • 1 min read
There was no lightning bolt. No big promotion. No dramatic speech that changed everything. But there was a shift after being laid off at 55. A quiet, subtle, internal decision. After years of seeing people as tasks… After years of trying to earn value by fixing, doing, and proving… …I decided to stop living in “the box.” To be honest, I was too old to he hired and put back in "the box." That box — the one I first saw in Leadership and Self-Deception — wasn’t just about how I saw others. It...
17 days ago • 1 min read
Ten years after I burned myself out trying to get promoted… I finally understood what I did wrong. It wasn’t technical. It wasn’t my performance. It wasn’t my work ethic. It was the way I saw people. A few years ago, a friend gave me a copy of the book Leadership and Self-Deception. I wasn’t expecting a gut punch. But page by page, it felt like the author had shadowed my entire career. What I thought was being “helpful” and “dedicated” was actually me being stuck in what the book calls “the...
18 days ago • 1 min read
I used to think working harder was the key to getting promoted.So I did the work no one else wanted. I kept the computer network running. Stayed late. Came in early. Answered the 2 a.m. support calls. Made sure no one ever had to say, “The system’s down.”I thought that made me valuable. And in some ways, it did.But here’s what I didn’t understand back then:➡️ The work that gets noticed isn’t always what matters most. ➡️ Staying in the background won’t bring you to the table. ➡️ Keeping things...
19 days ago • 1 min read
I have an app on my Apple Watch that tells me when I'm stressed. Of course, I don't need an app to tell me when I'm stressed. The app measures a million data points, including my heart rate variability (HRV). Sometimes I'm alerted I need to slow down or mediate when I'm chilling in my La-Z-Boy. I feel relaxed, but my HRV spikes. The other day, I figured out what caused my HRV spikes. I'll be scrolling social media or scanning the news headlines when I receive an alert.I don't feel the spike...
26 days ago • 1 min read
