Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
If You Don’t Know Where You’re Going, You Won’t Like Where You End Up
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This may get too touchy feely for some of you but bear with me. One of the key principles Patrick Bet-David outlines in Your Next Five Moves is the importance of knowing your core identity and purpose. As a LinkedIn expert, I can’t stress enough how valuable this concept is for building a powerful LinkedIn presence. Knowing your core identity and purpose also helps you create a powerful personal brand. When you know exactly who you are, what you stand for, and what drives you, every aspect of your LinkedIn profile—from your headline to your posts—becomes aligned with that purpose. But to do that, you first need to answer some essential questions:
Without this clarity, your LinkedIn activity will feel scattered. You might share content that doesn’t resonate or attract connections who don’t align with your goals. Once you identify your true purpose, it’s like a lightbulb moment. Your profile starts speaking directly to your ideal audience, your posts get more engagement, and your network grows with people who matter. As I transition to the next stage of my career, I’ve been taking a lot of time reflecting on what truly drives me. What drives me today is very different that what drove me 20 years ago. Last night, my son Mike told me he’s in the grinding phase of his career. He’s in his early 30s, he has clear goals and knows his purpose. This is the time to escalate his income and move up the corporate ranks. If he plays his cards right, he’ll have enough FU money when he’s 40 to say good bye to a corporate career. I’m on the other side. I did my grinding and now I’m enjoying the fruits of my labor. Once you’re clear on your identity and purpose, you’ll find it much easier to connect with the right people, create valuable content, and take the next steps in your LinkedIn strategy with confidence. On Thursday September 26th at 11:30 AM Pacific/2:30 PM Eastern, we will be discussing Your Next Five Moves in the Mastermind book club. Don’t worry if you didn’t read the book. Tom Ruwitch and I read it for you. You can read our book summary at https://mastermindbook.club and get the Zoom link for our free call. See you Thursday. Ted |
Ted Prodromou
Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
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I guarantee this will happen to you. You have 30+ years of experience and a treasure trove of of knowledge and experience. You have a thriving consulting practice. Your morning routine gives you the time and space to be creative. You have no trouble writing an interesting 1000 word article every morning. Most of your new business comes from people reading your content on LinkedIn, Facebook or Substack. Ideas flow to you like Niagara Falls. The more you write, the more ideas flow to you. The...
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