Not another book about storytelling


I know what you're thinking...


Not another book about storytelling.


When marketers see a new trend, they jump on it like ants at a picnic.


"Experts" come out of the woodwork after watching a few YouTube videos.


They use ChatGPT to create a generic course they want to sell to you for $1997.


They'll offer to write stories for you even though they don't share their stories on LinkedIn or SubStack.


If you are a storytelling expert, why aren't you writing stories every day?


Yes, storytelling is a very hot trend.


There are 2,800,000 people on LinkedIn with the word "story" in their profile.


My LinkedIn inbox has hundreds of messages from "storytelling" experts promoting their offers.


Donald Miller created StoryBrand in 2010 and is considered to be the Cadillac of storytelling courses.


He's considered to be "THE" storytelling expert.


He's been writing stories and certifying thousands of students for 15 years.


My friend Tom Ruwitch is also a storytelling expert.


After selling his business a few years ago, he created Story Power Marketing.


I was blunt with him.


"Why are you trying to compete with millions of storytelling "experts"?


What makes you different?"


The story is the nucleus -- the core -- of all of your marketing.

If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades.

And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.


Tom writes stories every day.


He's always looking for ways to improve his storytelling formula.


Tom's new book,
Story Power Marketing, shows you how to create compelling stories to promote your business.


This month, Story Power Marketing is our featured book in the
Mastermind Book Club.


Tom and I created the Mastermind Book Club a few years ago because we love to read.


If you don't have time to read the book, we read it for you, then we have a group discussion.


On Thursday January 23rd at 11:30 AM Pacific/1:30 PM Eastern, we will discuss Story Power Marketing.


>>>
Join us


See you soon.


Ted

Ted Prodromou

Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.

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