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When your job ends, especially after 25 or 30 years, it’s not just the paycheck that disappears. It’s your title… your team… your routine… and the quiet confidence of being someone who knows what they’re doing. You went from “VP of Sales” or “Director of Operations” to… well, what now? Nobody prepares you for that moment. No one talks about the void that opens up when your identity is no longer printed on a business card. Here’s what I want you to know this morning: ✅ Your title was never your worthYou are still a leader. A problem-solver. A mentor. You are still relevant even if the corporate world has forgotten how to value experience. ✅ Feeling disoriented is normalTransitions stir up grief, anxiety, doubt, even shame. But they also clear space for reinvention, reconnection, and renewed purpose. ✅ You don’t need to have it all figured outThe vulnerability of starting over is real. But so is your strength. And that quiet whisper inside, the one asking “what’s next?” deserves your attention. If you’re in that place right now, I invite you to give yourself grace. If you want some tools to help you through it, I’ve created a guide just for you: 👉Download: Unfinished Business: Moving Forward When Your Job No Longer Defines You Inside, you’ll find practical strategies for rebuilding your routine, regulating your emotions, and reclaiming your direction on your terms. This is hard. But you’re not broken. You’re becoming. You’ve got more to give. Let’s build what’s next—together. Talk soon, Ted P.S. If you ever want to brainstorm "what's next?" for you, grab some time HERE |
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The other day I challenged you to tell a compelling story in one sentence. In our Mastermind Book Club meeting, David Garfinkel told us the Hero's Journey doesn't work in copywriting. Create precision strikes, not epic sagas. This hit me hard. I've been writing copy for 20 years, and I've always thought longer, more elaborate stories were better. More emotional. More persuasive. Boy was I wrong. David explained that short persuasion stories, sometimes just 1-2 sentences, outperform elaborate...
Yesterday we had an incredible mastermind book club session with David Garfinkel, Bond Halbert, Kim Krause Schwalm, and several other book club members. We were discussing David's book, The Persuasion Story Code, and the conversation was so engaging that we talked for an hour and 42 minutes (when our bladders said "Uncle!") I've been writing copy for over 20 years and this discussion completely changed how I think about writing persuasive copy. The Power of Short Stories Here's something that...
You've got the credentials. The track record. Thirty years in the industry, multiple certifications, and a client list that would impress anyone in your field. So why does the 35-year-old across the table seem more compelling in five minutes than you do in thirty years? The answer lies in something I read in David Garfinkel's The Persuasion Story Code:. Your experience is only as powerful as the story you wrap it in. The Problem with the Resume Approach For years, we've been taught that...