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The other day Brian Kurtz sent an email outlining the distinction between "WHAT do you want to be when you grow up" and "WHO do you want to be when you grow up". Every month, Tom Ruwitch and I will choose a great business book for the group. Tom and I will read the book. You can read it, too – but only IF YOU WANT TO. You are receiving this message because you subscribed to our newsletter, attended a webinar or online course or purchased Ultimate Guide to LinkedIn for Business or Ultimate Guide to Twitter for Business from Ted Prodromou. If you no longer want to receive these messages, click Unsubscribe at the bottom of this message |
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After decades in the C-suite, most executives underestimate their most valuable retirement resource: their accumulated expertise. While financial planners focus on portfolio management, the real question isn't how to manage your money, it's how to transform your knowledge into lasting impact. There's a natural evolution that happens when executives leave corporate life, a shift from building resume virtues that advance careers to developing eulogy virtues that define how we're remembered. The...
I remember a project early in my consulting career. I poured my heart and soul into it, working late nights and weekends to deliver something truly exceptional for the client. The results were fantastic, far beyond their expectations. But when I sent the final invoice, based on my hourly rate, it felt… hollow. The number on the page didn’t come close to the value I had delivered. It was a tough lesson: just doing great work isn’t enough. My clients frequently share a similar story with me....
I remember the moment like it was yesterday. I worked for IBM in its consulting division. Like clockwork, I would jump on a plane on Sunday afternoon for my next project. Every week it was another destination where I would work with a client then fly home on Friday night. It was the first time I became a member of United's 1K club, meaning I flew over 100,000 miles in a year. In my mid-40s, I was a road warrior living on planes and in hotels racking up frequent flyer miles and hotel points. I...