Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
This brought tears to my eyes
|
I spent last week in Washington, DC for some R & R and to attend a wedding. Ted |
Ted Prodromou
Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
The other day I challenged you to tell a compelling story in one sentence. In our Mastermind Book Club meeting, David Garfinkel told us the Hero's Journey doesn't work in copywriting. Create precision strikes, not epic sagas. This hit me hard. I've been writing copy for 20 years, and I've always thought longer, more elaborate stories were better. More emotional. More persuasive. Boy was I wrong. David explained that short persuasion stories, sometimes just 1-2 sentences, outperform elaborate...
Yesterday we had an incredible mastermind book club session with David Garfinkel, Bond Halbert, Kim Krause Schwalm, and several other book club members. We were discussing David's book, The Persuasion Story Code, and the conversation was so engaging that we talked for an hour and 42 minutes (when our bladders said "Uncle!") I've been writing copy for over 20 years and this discussion completely changed how I think about writing persuasive copy. The Power of Short Stories Here's something that...
You've got the credentials. The track record. Thirty years in the industry, multiple certifications, and a client list that would impress anyone in your field. So why does the 35-year-old across the table seem more compelling in five minutes than you do in thirty years? The answer lies in something I read in David Garfinkel's The Persuasion Story Code:. Your experience is only as powerful as the story you wrap it in. The Problem with the Resume Approach For years, we've been taught that...