Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
What's the real cost of missing this meeting?
|
You can skip today's Mastermind Book Club meeting with Alastair Dryburgh this Thursday. It’s just another hour out of your busy day, right? But what’s the real price of that hour? It’s not just 60 minutes. It’s the cost of every proposal you’ve underpriced this year. It’s the revenue you left on the table because you were guessing, not strategizing. It’s the deals you lost to a competitor who wasn’t cheaper, but who framed their value better. Think about it. How many times have you set a price based on your costs, or what you think the client will pay? Alastair’s The Pricing Genius isn’t about finding a magic number. It’s about a fundamental shift in mindset, from reactive pricing to strategic dominance. It’s about understanding the story behind the price. The story that makes a client see your fee not as a cost, but as an investment in avoiding a catastrophe. Missing this meeting is a decision to continue operating in the dark. It’s choosing to stay in the race to the bottom, competing on price instead of value. The cost is the thousands, or tens of thousands, of dollars in profit you’re not earning because your pricing is a liability, not a weapon. Alastair will share the story behind his groundbreaking OODA framework. This isn’t just theory; it’s a battle-tested strategy that turns pricing from a point of weakness into your most powerful advantage. Can you afford to miss that? Can you afford to keep guessing? This isn’t just another meeting. It’s an investment in your bottom line. The cost of not attending isn’t an hour of your time. It’s the future of your profitability. Don't miss it: Thursday, November 20th at 11:30 AM Pacific / 2:30 PM Eastern. Tom Ruwitch and I read the book and created a summary so you can be up to speed in a few minutes. Alastair Dryburgh will be live on the call answering your questions. Join us live https://mastermindbook.club Ted |
Ted Prodromou
Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
Mike White walked onto Survivor 50 with no immunity idol, no physical advantage, and no survival skills. What he had was a story. The creator of The White Lotus knew exactly what his weapon was. "Being a storyteller is pretty much my only skill set," he admitted. "Being able to see people in their narrative, articulate that, and get in people's heads." His strategy wasn't to outrun or outmuscle anyone. It was to make every player feel like he was a supporting character in their story. For...
In the 1920s, Chicago, a con man named Yellow Kid Weil, Joseph Weil, had a gift. He never lied to his marks. Not exactly. Instead, he told them a story. A vivid, irresistible story where they were the hero, the insider, the one who finally got the upper hand. By the time the story was over, his marks weren't being deceived. They were choosing to believe. There's a difference, and it matters more than you think. Weil understood something that the world's greatest persuaders all share: facts...
I fixed computers when they filled entire rooms. I was there when computer networking was invented, not learned about it, watched it being built. Employee number 40 at Cellular One. Fewer than 10,000 cell phone subscribers in all of the San Francisco Bay Area. By the time I left, they had over 1,500 employees and 500,000 subscribers. I was working on the internet in 1992. Before browsers. Before anyone had a name for it. I say all that not to impress you.I say it because I need you to...