Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
What's the real cost of missing this meeting?
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You can skip today's Mastermind Book Club meeting with Alastair Dryburgh this Thursday. It’s just another hour out of your busy day, right? But what’s the real price of that hour? It’s not just 60 minutes. It’s the cost of every proposal you’ve underpriced this year. It’s the revenue you left on the table because you were guessing, not strategizing. It’s the deals you lost to a competitor who wasn’t cheaper, but who framed their value better. Think about it. How many times have you set a price based on your costs, or what you think the client will pay? Alastair’s The Pricing Genius isn’t about finding a magic number. It’s about a fundamental shift in mindset, from reactive pricing to strategic dominance. It’s about understanding the story behind the price. The story that makes a client see your fee not as a cost, but as an investment in avoiding a catastrophe. Missing this meeting is a decision to continue operating in the dark. It’s choosing to stay in the race to the bottom, competing on price instead of value. The cost is the thousands, or tens of thousands, of dollars in profit you’re not earning because your pricing is a liability, not a weapon. Alastair will share the story behind his groundbreaking OODA framework. This isn’t just theory; it’s a battle-tested strategy that turns pricing from a point of weakness into your most powerful advantage. Can you afford to miss that? Can you afford to keep guessing? This isn’t just another meeting. It’s an investment in your bottom line. The cost of not attending isn’t an hour of your time. It’s the future of your profitability. Don't miss it: Thursday, November 20th at 11:30 AM Pacific / 2:30 PM Eastern. Tom Ruwitch and I read the book and created a summary so you can be up to speed in a few minutes. Alastair Dryburgh will be live on the call answering your questions. Join us live https://mastermindbook.club Ted |
Ted Prodromou
Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
I’m deep into Alastair Dryburgh’s The Pricing Genius, and he drops this military strategy bomb called the OODA Loop that completely changes how you think about pricing. OODA stands for Observe, Orient, Decide, Act. Air Force Colonel John Boyd created it for fighter pilots making split-second decisions. Luckily, we don’t have to make many split-second business decisions in business that could be fatal. Here’s the genius part of the OODA Loop. Alastair shows how this combat framework transforms...
For years, I've left a lot of money on the table. I'd charge $5000 for a project while my competitors were charging $10,000, $20,000 and even $50,000 for similar projects. Why didn't I charge the same as my competitors? Remember when you were a kid and your mom would say, "Because I said so"? That was the end of the discussion, right? Well, here's what Alastair Dryburgh taught me about pricing: Most of us are still waiting for permission to charge what we're worth. We're waiting for someone...
After decades in the C-suite, most executives underestimate their most valuable retirement resource: their accumulated expertise. While financial planners focus on portfolio management, the real question isn't how to manage your money, it's how to transform your knowledge into lasting impact. There's a natural evolution that happens when executives leave corporate life, a shift from building resume virtues that advance careers to developing eulogy virtues that define how we're remembered. The...