Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
When Perry speaks, I listen
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I've been a client and good friend of Perry Marshall since I met him 20 years ago at a marketing conference. |
Ted Prodromou
Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
As we approach Thanksgiving, I've been wrestling with what gratitude looks like when life hits you with a sledgehammer. I'll be honest, 2025 has tested me in ways I never anticipated. In just six weeks, we lost three incredible matriarchs of our family. Aunt Magda at 98, Aunt Dee at 96, and Cousin Marina at only 78. These weren't just relatives - they were forces of nature. Powerful, opinionated women who spoke their minds when that wasn't always welcome. They blazed trails, shaped...
You can skip today's Mastermind Book Club meeting with Alastair Dryburgh this Thursday. It’s just another hour out of your busy day, right? But what’s the real price of that hour? It’s not just 60 minutes. It’s the cost of every proposal you’ve underpriced this year. It’s the revenue you left on the table because you were guessing, not strategizing. It’s the deals you lost to a competitor who wasn’t cheaper, but who framed their value better. Think about it. How many times have you set a...
I’m deep into Alastair Dryburgh’s The Pricing Genius, and he drops this military strategy bomb called the OODA Loop that completely changes how you think about pricing. OODA stands for Observe, Orient, Decide, Act. Air Force Colonel John Boyd created it for fighter pilots making split-second decisions. Luckily, we don’t have to make many split-second business decisions in business that could be fatal. Here’s the genius part of the OODA Loop. Alastair shows how this combat framework transforms...