When Perry speaks, I listen


I've been a client and good friend of Perry Marshall since I met him 20 years ago at a marketing conference.


He was one of my first marketing mentors, and his coaching and courses have been invaluable in helping me grow my businesses.


When Perry speaks, I listen.


He has an uncanny sixth sense when it comes to predicting trends.


In 2008, he warned us about putting all of your marketing eggs in one basket as Google dominated the search market.


"Diversify your traffic" Perry preached.


The infamous Google Slap of 2008 knocked thousands of businesses from the top of the search rankings causing many to go out of business.


At the same time, changes to the Google AdWords algorithm caused cost-per-click prices to skyrocket.


In 2008, Perry warned us about the economy.


The mortgage crisis led to many people losing their jobs, homes, and retirement savings.

It was a reminder that financial innovation without proper oversight can have devastating consequences.

Perry also warned us about another potential economic downturn in 2018. Despite a growing economy in the US, the stock market tanked.

This week, Perry is doing a webinar,
"The Equity Mindset: How to Think, Act, and Negotiate Like an 8-Figure Exit Owner."

Here’s the truth: Every quarter, Perry helps one of his clients exit their business with a 7-, 8-, or 9-figure payday.

But just as often, he sees entrepreneurs get eaten alive by vulture capitalists—walking away with almost nothing.

The difference?

It starts in your
mindset.

In this session, Perry will show you:

✅ The leverage points most business owners never see
✅ The critical mindset shifts that separate successful exits from disasters
✅ How to raise capital without “selling your soul”
✅ The framework for maximizing value while staying in control

If you want to build a business that sells for top dollar (instead of getting swallowed by investors), you don’t want to miss this.

Join us on Thursday February 20th at 10 AM Pacific/1 PM Eastern

>>>
Register now

Ted P.S. Even if you have a small business that you don't plan to sell, this will be a great learning experience for you.

Ted Prodromou

Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.

Read more from Ted Prodromou

I’ve done a lot of personal and professional growth work over the years. I was a massive consumer of personal development programs from Nightingale Conant. At one point, my wife Ellen asked me "Aren't you fixed yet?" Nothing from Nightingale Conant has rewired me like Zenith Mind OS. Before this, I was still running on patterns that held me back: overpreparing, overthinking, playing small. Now? I’m aware when those habits show up and I have the tools to move through them. I’m more aligned....

As I continue through Rich Schefren’s Zenith Mind OS, I realize this hasn’t just been a course. It’s been a complete rewiring of how I think, work, and live. This journey didn’t end when the modules did. The biggest breakthroughs came after the course. Now I see the old habits when they try to sneak back in: The urge to over-prepare instead of speaking The subtle ways I play small to stay safe The patterns that once protected me but now hold me back And for the first time, I’m not beating...

Quick reminder: today’s Mastermind Book Club call is on! We’re diving into The Entrepreneur’s Guide to Getting Your Sh*t Together by John Carlton. No sugar-coating. No motivational fluff. Just real talk about business, mindset, and that cluttered desk we’re all pretending doesn’t exist. One of my favorite lines from the book: “You don’t need more time. You need fewer excuses.” (Yeah, that one hit me too.) 🕓 Thursday June 5th at 11:30 PST/2:30 EST 📍Join us live See you there. Bring your notes,...