Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
When Perry speaks, I listen
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I've been a client and good friend of Perry Marshall since I met him 20 years ago at a marketing conference. |
Ted Prodromou
Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.
What if everything you needed to say about your business could fit in a single sentence? Not a tagline. Not a mission statement. One sentence that stops your ideal client cold and makes them think, "That's exactly what I need." That's the premise behind Neil Gordon's Silver Bullet. Once you understand it, you'll never pitch your business the same way again. Here's how it works. Most of us lead with our solution. We talk about what we do, what we offer, and why we're qualified. But Gordon...
The fog was already burning off San Francisco Bay when I sat down at my desk in San Anselmo, coffee going cold beside my keyboard. I had a problem. Not a new problem. The same one I'd been circling for decades. I've been on the internet since 1992, back when most people had no idea what it was. The browser wouldn't be invented for another five years. I'd managed networks, sold computer hardware, and watched the entire digital world get built from the inside out. Then I pivoted to LinkedIn...
Mike White walked onto Survivor 50 with no immunity idol, no physical advantage, and no survival skills. What he had was a story. The creator of The White Lotus knew exactly what his weapon was. "Being a storyteller is pretty much my only skill set," he admitted. "Being able to see people in their narrative, articulate that, and get in people's heads." His strategy wasn't to outrun or outmuscle anyone. It was to make every player feel like he was a supporting character in their story. For...