Why my business wasn't sellable


For over 20 years I ran a web marketing agency.


I started building HTML websites, doing Google ads and search engine optimization for coaches, consultants and small businesses.


For the past 15 years my focus was on LinkedIn marketing after writing three editions of Ultimate Guide to LinkedIn for Business.


My company was me and one part-time virtual assistant which worked fine for decades.


The problem was my business wasn't sellable because I branded my business as Ted Prodromou, America's Leading LinkedIn Coach.


When I started the business I was just trying to earn a living after my tech career imploded after the dot com crash.


I didn't know enough about running a business to think about building a sellable business.


My new venture,
Epic Encore, will be a sellable business because I'm not the brand.

My mentor, Perry Marshall, told me I need to have an Equity Mindset for my business, even if it's not a seven or eight-figure business.


I plan to grow Epic Encore to at least 5000 members, a sellable business with around $500K in annual revenues, using Perry's strategies.


Join us on Thursday February 20th at 10 AM Pacific/1 PM Eastern as Perry shares
"The Equity Mindset: How to Think, Act and Negotiate Like an 8-Figure Exit Owner"


In this session, Perry will show you:

✅ The leverage points most business owners never see

✅ The critical mindset shifts that separate successful exits from disasters

✅ How to raise capital without “selling your soul”

✅ The framework for maximizing value while staying in controlIf you want to build a business that sells for top dollar (instead of getting swallowed by investors), you don’t want to miss this.


You'll also learn some great strategies to grow your small business even if you don't plan to sell.


>>>
Register now


See you soon.

Ted

P.S. This is not a pitchfest. Perry always delivers proven, implementable strategies in his sessions.

Ted Prodromou

Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.

Read more from Ted Prodromou

What happens when one of the greatest copywriters of all time goes to jail for 10 months? He writes letters. Not just any letters Legendary ones. This week in The Mastermind Book Club, we’re diving into The Boron Letters by Gary Halbert - a powerful mix of personal wisdom and timeless marketing principles written by a father to his son. And guess what? Bond Halbert, Gary’s son and the recipient of those famous letters will be joining us live. He’ll share: ✅ Personal stories from behind the...

When your job ends, especially after 25 or 30 years, it’s not just the paycheck that disappears. It’s your title… your team… your routine… and the quiet confidence of being someone who knows what they’re doing. You went from “VP of Sales” or “Director of Operations” to… well, what now? Nobody prepares you for that moment. No one talks about the void that opens up when your identity is no longer printed on a business card. Here’s what I want you to know this morning: ✅ Your title was never...

My business didn’t come from a big idea. It came from a quiet realization: I loved my job as an Online Marketing Manager but deep down I didn’t want to live on someone else’s schedule. My boss did me a favor and laid me off. At this stage of life, I didn’t want to chase clients. I definitely didn’t want to “retire” and lose the part of me that still had something to give. But I didn’t know what was next. I just knew this stage of my life was done. So I asked myself the same questions I shared...