Why your stories matter more than you think


Ever wonder why some people can tell a story that instantly gets you to say “yes” while others ramble on without making any impact?

Join us for an exclusive conversation with David Garfinkel, best-selling author of “The Persuasion Story Code” (I've known David for years and he doesn't do many public appearances).

About “The Persuasion Story Code”

David’s book reveals the difference between stories that entertain and “$tories” that persuade.

Unlike traditional storytelling that focuses on entertainment, David teaches the art of crafting short, powerful narratives specifically designed to influence decisions and drive action (You may notice I use David's approach in my writing).

This isn’t about manipulation.

It’s about ethical persuasion rooted in truth and genuine connection.

Three Game-Changing Takeaways:

  1. Master the “$tory” Formula.

    Learn why replacing “story” with “$tory” isn’t just clever wordplay.

    It represents a fundamental shift from entertainment to persuasion that can transform your communication effectiveness.
  2. When to use the 6 Strategic Story Types.

    Origin Stories (build credibility), Pain Stories (create empathy), Future-Pacing Stories (paint compelling outcomes), Reassurance Stories (overcome objections), Explanatory Stories (simplify complex ideas), and Trust-Building Stories (leverage social proof).
  3. Create “Vivid Word-Pictures”

    See how David uses specific, sensory language that creates clear mental images, making your messages more memorable and emotionally compelling than abstract concepts.

    When: Tuesday, October 21st at 11:30 AM Pacific / 2:30 PM Eastern

    Where: Online (Zoom)

    Cost: FREE

    What’s Included: Live discussion + book summary + recording

    This is your chance to learn directly from the copywriter who’s helped generate millions in sales for Fortune 500 companies, been featured in The Wall Street Journal, and coached executives at IBM.

    Ready to revolutionize how you communicate?

    Register free: https://epicencore.life/mastermind-book-club/

    See you there!

    Come ready with your questions about persuasive storytelling.

    Ted

Ted Prodromou

Join 60,000+ seasoned professionals who are done with the corporate world. Epic Encore is an almost daily newsletter with inspirational stories from leading experts. Your Epic Encore is about turning your lifetime experiences into the cornerstone of the rest of your life. It represents your audacious leap into entrepreneurship, fueled by the wisdom and tenacity you've garnered in your successful career. This isn't about playing catch-up in business and building a 7-figure business. It's about forging a unique path, using your distinct perspective, seasoned judgment, and invaluable insights that can only come from years of life experience.

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