I saw an interview with Oprah the other day. Join Tom Ruwitch and me on Thursday August 22nd at 11:30 AM Pacific/2:30 PM Eastern time. Every month, Tom Ruwitch and I will choose a great business book for the group. Tom and I will read the book. You can read it, too – but only IF YOU WANT TO. You are receiving this message because you subscribed to our newsletter, attended a webinar or online course or purchased Ultimate Guide to LinkedIn for Business or Ultimate Guide to Twitter for Business from Ted Prodromou. If you no longer want to receive these messages, click Unsubscribe at the bottom of this message |
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I know what you're thinking... Not another book about storytelling. When marketers see a new trend, they jump on it like ants at a picnic. "Experts" come out of the woodwork after watching a few YouTube videos. They use ChatGPT to create a generic course they want to sell to you for $1997. They'll offer to write stories for you even though they don't share their stories on LinkedIn or SubStack. If you are a storytelling expert, why aren't you writing stories every day? Yes, storytelling is a...
I've been very quiet for months. I'm not ignoring you. The major shifts by Google, Facebook and social media engagement has consumed me. AI has consumed me. So many opportunities. So many platforms. The AI explosion reminds me of the internet 1.0 boom. In the late 1990s, everyone was racing to jump on the internet bandwagon. So many opportunities. So many ideas. A friend left a stable job at Chevron to join a dot com startup. Within a year, his stock options were worth $75 million... ...on...
I'm not a fan of New Year's resolutions. I know New Year's is about a fresh start for many people. What are your New Year's resolutions? Be honest... Have you ever followed through on a New Year's resolution? Me neither. That explains why gyms are full of new faces in January. By February, the new faces are gone. Why do New Year's resolutions fail? I asked our old friend ChatGPT why New Year's Resolutions fail and the answers are pretty obvious. 1. Unrealistic Goals Setting goals that are too...